Creating a brand concept, then developing over time requires much more than simply creating a logo. Although a logo can be an awesome symbol of your business, it’s not the entirety of a brand. In fact, designing a logo is just a single step toward developing and building a strong brand identity.
The main thing you need to understand is people want to connect with people, not with a brand. Good branding means everything. Website, social media, stationary and offline marketing material. All this reflects your business and makes it strong. But it’s you that gives it an identity.
Whether you’re revitalising your existing brand or starting clean, doesn’t your current brand reflect you and your business? Keeping things simple, modern and fresh keeps your ahead of your competitors. You’ll also make sure that clients and customers remember your branding. It doesn’t happen overhead, but Rome wasn’t built in a day! Keep at it!